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For more information on these topics, click on each topic for objectives and curriculum information. If you need further information, please email us at: billswetmon@aol.com




Benefits received from this training:

At the conclusion of this training, you will be able to . . .
  • Develop a crisp, readable writing style that works effectively for you.
  • Understand the difference in the "active" and "passive" voice and why it’s one of the most essential elements in business writing.
  • Ensure your writing is read, remembered, taken seriously, and acted on.
  • Move from planning to a finished document—easily, logically, and painlessly.
  • Inform, persuade, and get results from every piece of correspondence you write.
  • Master the approaches that will ensure you write logically and clearly, whatever your objectives or audience.
  • Learn how writing started with the alphabet.
  • Realize writing is a skill that can be acquired, not an inborn trait.
  • Discover how to make your writing shine.

Additional benefits and objectives can be identified and designed to fit the needs of each client.

Training Curriculum:
  1. The History of Writing.
    1. The most important key to excellent writing.
    2. How to be a "reader-centered" writer.
    3. Understanding the many personalities in the corporate world.
    4. Understanding your own personal style.
  2. Four types of writing.
    1. Exposition.
    2. Narration.
    3. Argumentation.
    4. Description.
  3. Blueprint for success.
    1. Purpose: Your reason for writing.
    2. Audience: Your readers.
    3. Topic: Your subject.
  4. Sharpening the Sword (pen!).
    1. Active vs. Passive.
    2. Top-down writing.
      1. Identifying purpose and message.
    3. Eliminate wordiness-prune and sharpen your writing skills.
      1. Analysis of reading ease.
    4. Gender-free writing.
    5. Giving the reader air.
      1. Using short paragraphs.
      2. Headlines.
      3. Bullets and lists.
    6. Going the extra mile.
  5. Brainstorming and Organizing Materials.
    1. History and importance of mind mapping
  6. Writing practice.
    1. Each participant will spend approximately 30 minutes on project
  7. Review and Corrections.
    1. Feedback and questions.
  8. Guidelines for Effective Email.
  9. The 7Cs of Professional Writing.
    1. Conversational.
    2. Clear.
    3. Concise.
    4. Complete.
    5. Concrete.
    6. Constructive.
    7. Correct.
  10. Q&A/Evaluations/Learning Transfer
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